Search Engine Optimization

Search Engine Optimization is the most affordable way to drive targeted traffic to a website. If done properly, following search engine guidelines, it will place your site higher in the natural search result pages of Google and others. Whether you are a small, medium or large company, we have a search engine marketing and placement service that can help. As a leading, affordable SEO company, our packages include a variety of features and services designed to give you the traffic and the keyword ranking results you want for your website. Our search engine optimization services include the following:

Website Audit

We will perform a rigorous search engine optimization review and analyze the website, identify areas which could be improved in order to increase traffic and make recommendations for changes to content, code and any other issues that may affect the site’s performance.

Competitor Analysis

This offering includes study of the on-page and off-page optimization factors of the competitor’s website to help in knowing how the competitor is faring on the search engines. It also helps in identifying the phrases which the competitors are targeting. This will help you finalize your preferences of key phrases and reach the target set for Search Engine Marketing purposes.

Key Phrases Identification (Keyword Selection)

Using our powerful research tools, we will analyze your suggested key phrases to identify the level of traffic and competitiveness. Based on this research you can then decide on a set of key phrases that will bring your site more awareness. Eminence Consulting will thoroughly research key phrases for relevancy and competitiveness in order to settle on a target set that will bring in relevant traffic to the site.

Meta Tagging

We will update the Title, Keyword and Description tags for each individual page of your site. This means we can target different key phrases for different pages and increase the levels of traffic from a greater range of key phrases.

Content Optimization

There is a saying in SEO that "content is king", and this is true to some extent. You cannot expect to rank for keywords that you are not using on the pages of your website. We will optimize your website’s content to enhance the keyword density on the pages that need it and make the site more search friendly. Additionally, we write monthly press releases about your company or products that is distributed online, which helps to increase your business’ relevance and credibility.

Link Building

Link building has always been and remains the number one ranking signal for websites and is essential for search engine visibility. We use our expertise and knowledge to secure the best links whilst staying as safe as possible, which is essential in today’s linking environment. Quality Link Building Strategy is a vital element of our SEO services.

Landing Page Optimization

Landing page optimization is the process of creating well-designed pages for visitors and optimizing each element on the page in order to maximize the percentage of visitors that complete your desired goal. The ultimate goal of landing page optimization is to build pages that better engage your target audience so you can drive more leads through paid search. In a nutshell, landing page optimization leads to more conversions, this raises the ROI of your SEO marketing campaign. Targeted, well-designed landing pages achieve better Quality Scores, because they are more aligned with the searcher’s intent. This helps you because higher Quality Scores result in better rankings and lower ad spend.

Local Search Engine Submission

Search engines are among the most effective places for offline businesses or brick and mortar stores to be found. SEO is not limited to "online only" businesses. It is also a very important marketing tool for every local business with a physical location or local service. Local listings sites like Google Places are replacing the phone book and becoming the most meaningful places for a business to be listed. With a good SEO strategy, your business can rank high and achieve better visibility for your business category.

Video Optimization

We will construct necessary tagging sequences for existing video inventories. Eminence Consulting’s video optimization skills rank very high and we wish to bring this expertise to bear on your brand requirements.